I found an archive of old magazine ads on my hard drive – not old in the 1950’s sense, but more in the 1990’s sense. For a time, I was collecting advertisements that targeted gay consumers from gay magazines for a proposed thesis. I ended up getting a job in Chicago, moving, abandoning my Masters degree, but the ads remain on my hard drive. Thought I’d share some of my favorites with you.The first is a series of 3 Jockey ads featuring actual customers. The first featured doctors from Los Angeles, the second Firefighters in Dallas, TX and the third the National Rowing Team. These debuted in the late 90’s and piqued my interest almost immediately, of course.