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Economic depression leads to men wearing colored underwear? – Undiesgeek

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Economic depression leads to men wearing colored underwear?

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According to Jockey, the economic downturn means an upturn in colors down below:
“It may seem as far fetched as fairies, but if research from men’s underwear brand Jockey is to be believed, sales of pink pants are soaring as men use their undergarments to cheer them up in the economic crisis. …Jockey claim that sales of their coloured Y-front briefs have rocketed by an average of 60 per cent over the last six months – and the baby pink pairs have sold more than any other, seeing a 62 per cent boost in sales over the past three months. Other colours that have seen a hike in sales are baby blue, orange, and a very fetching pistachio green. If claims that men are perking themselves up using their pants is true, it adds a new dimension to lipstick economics – the theory market -watchers attribute to sales of small cosmetic items rising in a recession, or the fact that hemlines rise and fall with the economic state of the country. According to Jockey, this sales spike mirrors a similar effect seen in America during the great depression of 1935.”
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Via Towleroad: PINK MALE UNDERWEAR SALES SURGE AS DEPRESSED DUDES SEEK LIFT via Daily Mail

Passionate about the fit, form and fashion of all types of underwear. I wear many hats including: Writer. Marketer. Photographer. Critic. Aficionado. My current favorite underwear is the Baskit Luxe Brief. Andrew Christian's Almost Naked Brief is a close second.

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